GSA Daily Staff Report
Published Oct. 2, 2009

A local college graduate is hoping to make money using his car to sell advertising space. His goal is to sell every square inch until stickers completely cover his car.

Brandon Stephens of Greenville set up CoverMyCar.org after graduating and finding it difficult to pay his student loans and mounting bills.

“I was grateful to find a job that paid over minimum wage with today’s shaky economy,” Stephens said. “However, the debt man’s still calling my name.”

Although anyone can buy space, Stephens believes it will mostly appeal to businesses.

“Nowadays with companies turning to guerrilla marketing techniques, I believe Cover My Car is a fun and effective marketing strategy that will stand out from typical television, radio and print ads,” he said.

He guarantees that each sticker will be on his car for at least one year and 15,000 miles. When all of the space is sold, Stephens will be making a cross-country trip to the West Coast and will document his trip through his Web site and viral videos.

“When companies buy advertising space, a link to their Web site will be featured on CoverMyCar.org as well as MySpace, Twitter and Facebook,” he said. “They will also be featured on the daily blog and viral sites such as YouTube, Flick, Revver and Metacafe.”

Stephens majored in film production at the University of South Carolina. After his bills are paid, all the money will go into a film project that he is working on.