GSA Daily Staff Report
Published June 17, 2010

Greenville-based Oobe Inc. has designed a co-branded tie and scarf for Chick-fil-A and Coke Zero. Recognizing the introduction of Coke Zero at Chick-fil-A stores across America, the ties and scarves were a gift from Coca-Cola to the executive staff of Chick-fil-A and its store operators.

Oobe’s winning design was selected from approximately a half dozen other entries. Oobe is the official apparel uniform provider for Chick-fil-A.

“Oobe understands the Chick-fil-A brand and culture so well, and that was clearly evident with their winning design,” said David Rissier, Chick-fil-A brand strategy and design manager. “Management and operators love the design, which adds a new dimension to the uniform apparel they currently wear and enjoy.”

A total of 3,850 ties and scarves were ordered with approximately 100 of them distributed to Coca-Cola representatives who service the Chick-fil-A account. With approximately 1,500 restaurants in 38 states and Washington, D.C., Chick-fil-A is the United States' second largest fast-food chain specializing in chicken, based on sales.