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Roost restaurant to open as part of Noma Square


Roost, a new farm-to-table restaurant, will open in January as part of JHM Hotels Inc.’s Noma Square in downtown Greenville. (Image/Provided)
Roost, a new farm-to-table restaurant, will open in January as part of JHM Hotels Inc.’s Noma Square in downtown Greenville. (Image/Provided)

Staff Report
Published Nov. 26, 2012

Roost, a new farm-to-table restaurant, will open in January as part of JHM Hotels Inc.’s Noma Square in downtown Greenville.

JHM Hotels Inc. announced plans in February to renovate the Hyatt Regency Greenville and its surrounding area to increase foot traffic, economic activity and occupancy rates.

In addition to the major hotel renovations, JHM’s plans included three retail tenants and a new restaurant for the area in front of the Hyatt known as Noma Square, a play off of the North Main area.

Previous coverage
Hyatt to add three retail stores, restaurant to N. Main
Hyatt Regency names new GM
JHM buys downtown Hyatt, plans renovation

Roost, 220 N. Main St., has outdoor seating in Noma Square; an open kitchen with ringside seating along the kitchen counter; an open-air bar area; and a harvest table where guests can work with the chef directly to build their own meals.

Michael Rosen, JHM Hotels’ food and beverage vice president, recruited Executive Chef Trevor Higgins and General Manager Carey Lapidus to Roost.

“This is an establishment our team has been dreaming up for years now — a serious restaurant in Greenville where we will offer our guests tastefully crafted, humanely raised, mindfully sourced and fairly priced dishes,” Rosen said in a news release. “We call our philosophy soil-to-city.”

Higgins will work closely with a network of local farms, such as Bioway, Native Meats, Merciful Hearts and Happy Cow, to source nearby ingredients.

A Tennessee native, Higgins was previously chef de cuisine at The Sanctuary at Kiawah Island in Charleston, and sous chef at the Charleston Marriott. He grew up working in his grandparents’ garden.

“The menu will adhere to a few strict ‘rules of the Roost.’ All ingredients must be found domestically and in-season, no high-fructose corn sweeteners are allowed, and we need to know where all our livestock comes from,” Higgins said in a news release.

Roost will be open daily for breakfast, lunch and dinner from 6:30 a.m. to 11 p.m. It will also offer a Sunday brunch.

The 328-room Hyatt Regency Greenville opened on North Main Street in 1982. It was previously owned by Hyatt Hotels Corp. before JHM purchased it in 2010.

Owned by the Rama family, JHM was founded by H.P. Rama in 1973. The privately held, owner-operator has more than 40 hotels across brands such as Marriott, Hilton, Hyatt and Starwood.

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