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Asheville restaurateur to open Greenville location


By Scott Miller
smiller@scbiznews.com
Published Nov. 27, 2012

Tupelo Honey Cafe is the latest tenant to sign on for a spot in the high rise under construction at Main and Washington streets in downtown Greenville.

The restaurant, which aims to open in May, will be flanked by the renovated Piazza Bergamo on the ground floor and will include outdoor seating.

Tupelo Honey will join Anthropologie, CertusBank, Haynsworth Sinkler Boyd and Clemson University at the nine-story high rise, called Project One, on the site of the demolished Woolworth Building.

This will be the fourth location for owner Steve Frabitore, who opened a second restaurant in Asheville in 2010 and one in Knoxville in October. Plans are in the works for a location in Johnson City, Tenn. too. The original Tupelo Honey opened in downtown Asheville in 2000. Frabitore acquired it nearly five years ago and began to expand.

The menu features a modern take on Southern cuisine. Ingredients are sourced locally and Frabitore said he’ll likely be working with South Carolina farmers in some capacity.

“We are committed to making this Greenville’s Tupelo Honey, not Asheville’s Tupelo Honey planted down here in Greenville,” Frabitore said.

He called Project One “ground zero” for downtown’s thriving restaurant and entertainment scene and said his restaurant’s atmosphere will reflect Greenville culture and values, rather than mimic the restaurant in Asheville.

The restaurant will have approximately 140 seats and will feature an open-display kitchen and outdoor patio seating. Tupelo Honey will employ around 90 people in Greenville.

The $100 million Project One development, meanwhile, is nearing completion with tenants moving in early next year.

Previous coverage

Clemson to move MBA program to Project One

CertusBank, Anthropologie coming downtown

Piazza Bergamo’s new look to create destination