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Greenville entrepreneur launches app-development company


Senior project manager Jake Knight, left, and lead developer Harry Baldwin show an example of a mobile application created by Rapptor Studios in downtown Greenville. (Photo/Alison Miller)

Senior project manager Jake Knight, left, and lead developer Harry Baldwin show an example of a mobile application created by Rapptor Studios in downtown Greenville. (Photo/Alison Miller)

By Alison Miller
amiller@scbiznews.com
Published Feb. 7, 2013

Greenville entrepreneur Geordy Davidson hopes to capitalize on the growing mobile market.

Davidson launched Rapptor Studios in downtown Greenville last month, a media company dedicated solely to creating apps for smartphone devices.

Founder Geordy Davidson
Geordy Davidson
He’s targeting other Web development and creative companies and offering his app-developing capabilities as a white-label service. Davidson also plans to work with individual businesses on custom apps.

Davidson invested $50,000 in software and other computer equipment, he said, and hired two full-time employees to kick-start the business.

As of Jan. 15, Rapptor Studios had one contract with Charleston-based Visualive and about a half-dozen projects that are close to being finalized, Davidson said.

“When that occurs, we’re going to slowly start adding people,” Davidson said. “We’re at a point now where we feel like we’re ready to explode.”

Davidson said he could envision becoming a 10- to 12-person firm by the end of 2013.

“It comes in baby steps,” Davidson said. “But I’m not scared to make the investment to get to the next level.”

Prior to Rapptor Studios, Davidson founded Logic Packaging, an industrial-packaging engineering and consulting firm. The business was sold last September to IPS Packaging in Fountain Inn.

Davidson says 50% of Rapptor Studios’ business model is working with other media companies.

“We’re hitting these guys that have captive audiences and we want to develop apps for them and then they have markets,” Davidson said. “We’re redistributing it without having to have a million salespeople.”

The other half of the business will be marketing to individual businesses on custom apps. The goal is for the app to attain, retain or monetize customers, Davidson said, or become a brand marketing extension for a company.

On average, it’s a six- to seven-week process to develop an app. Average quotes have been coming in at around $27,000, but Davidson said the company will handle smaller projects.

After the app is developed, Rapptor Studios offers additional services to keep the app updated.

Based on previous experience, Davidson knows if he puts in long hours for the first couple of years of his business, the future will be a lot easier.

“But we have to do everything now,” Davidson said. “We have to clean bathrooms and write code.”

Davidson has a degree in marketing and public relations from the University of Central Florida. Rapptor Studios is involved in Pulse, a young professionals networking group in Greenville; GSA Technology Council; and was named the “catapult” company for Tech After Five’s startup program called Ta5 Catapult.


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